STRATEGY MAGAZINE NEW ESTABLISHMENT 2025 · A2C PRIX DE LA RELÈVE 2026 FINALIST

Performance media for founders who are done guessing.

Same playbook the big brands pay six figures for — built for SMBs that can't afford to waste a dollar. I run paid media for national retail brands at one of Canada's largest agencies, and burn my own cash on the e-commerce stores I run on the side.

Meta Blueprint certified · Bilingual FR/EN · Based in Montreal

6+

Years managing paid media

5+

Platforms (Meta, TikTok, Google, DSPs)

7-FIG

Budgets at agency level

2025

Strategy Magazine New Establishment

Trained, certified, and recognized by

I've been on both sides of the dashboard

01

I manage real budgets.

Inside one of Canada's largest media agencies, I run 6-7 figure budgets across Meta, TikTok, programmatic, Amazon DSP for national retail brands.

02

I spend my own money on ads.

I own and run e-commerce stores. Every dollar I burn testing creative comes out of my pocket — that's why I treat client budgets the same way.

03

I'm the person you actually talk to.

No account manager handoffs, no junior on Slack. The person on your discovery call is the person managing your account.

Services

Start here

Growth Strategy & Audit

One-time deep dive into ad accounts, funnel, creatives, and offer. We build a 90-day execution roadmap to fix your leaks before scaling.

From $1,500 one-time

Paid Media Management

Meta, TikTok, Google, Pinterest, and programmatic. Full-funnel management including testing cycles and daily optimization.

From $1,500/mo + min spend

Add-on

Conversion Copy & Static Creative

Direct-response static ad creative, long-form copy, email lifecycle management, and landing page wireframes built to convert.

From $750 project

Big Agency

Junior allocated to your account

High fixed fee even if results are bad

Account manager handoffs

Generic playbooks

No skin in the game

Senior Operator (Wassim)

✓

Senior operator on your account directly

✓

Aligned on performance, not retainer

✓

Direct Slack access

✓

Specialized in DTC/ecom/lead-gen SMBs

Burns own money on own ecom stores

Engineered for scale. Built for SMBs.

THE OPERATOR'S METHOD

Most ad accounts don't have a media problem — they have a creative or offer problem. I dissect the funnel first.

Audit before action.

70% of paid performance is creative. I brief, write, and direct the ads that stop the thumb and drive the click.

Creative is the lever.

Full-funnel strategy.

Prospecting, retargeting, retention. No burning budget on cold traffic with nothing to catch it further down the line.

Because I'm also an operator on the side. Every dollar I burn testing creative is a lesson applied to your account.

I treat it like my own cash.

Quebec Tutoring Centre

Local Lead Gen • Meta Lead Campaigns

National Retail Brand

Programmatic + Social • NDA Protected

Pilatiste (DTC)

E-com Launch • Meta & Creative Testing

I'm Wassim. I run ads for a living—and I run my own ecommerce brands on the side.

I started in performance media at one of Canada's largest agencies, managing paid campaigns across Meta, TikTok, programmatic and Amazon DSP for national retail brands. In 2025, I was named to Strategy Magazine's New Establishment. I'm also a finalist on A2C Quebec's Prix de la Relève 2026.

But the reason I do this isn't the credentials. It's that I've been on the other side. If you're a founder who wants someone who treats your budget like their own, we'll get along.

Strategy Magazine 2025

A2C Prix de la Relève 2026

FAQ

How do you work?

I embed directly into your business as a senior operator. I join your Slack, manage the dashboards, and treat every dollar of your budget as if it were my own cash coming out of my pocket.

What are your fees?

Ongoing media management starts at $1,500/month. Account audits and strategy roadmaps start at $1,500 one-time. Simple, performance-led pricing with no hidden overhead.

How long are contracts?

I operate on monthly rolling retainers. I stay because of the results I deliver, not because of a contract. This ensures I stay hungry and focused on your scale every 30 days.

What channels?

Meta (Facebook/Instagram), Google Ads (Search/PMAX/YouTube), TikTok, and Pinterest. For advanced scale, I manage programmatic via Amazon DSP and DV360.

Do you make creatives?

I handle 100% of conversion copy and creative strategy. For high-volume design and UGC production, I leverage my vetted roster of partner specialists I direct daily.

What's the discovery call?

A 20-minute diagnostic session to audit your current funnel. You leave with a clear roadmap of your biggest scaling leaks, whether we decide to partner or not.

+

Partnership Filter

The right partner matters. We either win together, or we don’t start.

Good fit

✓

DTC/ecom/service brand doing $20k+/month

✓

$1,500+/month for initial media spend

✓

You want your budget treated as if it were my own

You want direct access to the operator directly

Not a fit

Looking for the cheapest possible vendor

Expecting miracles without foundational tracking

No established product-market fit or validated offer

You prefer account managers over direct operators

Twenty minutes. We look at the leak. You leave with a plan.

I work directly with founders to scale spend while protecting profitably. No account managers, no generic playbooks—just performance mapping from an operator who spends his own money on ads daily.

I work with a max of 4 paid media clients at a time.